With Popcorn, DVD’s and TiVo, Moviegoers Are Staying Home - New York Times
movies initially went to widescreen to get people out of the house from TV to the theatres. now, though there are still technical superiorities, more and more people are wanting to stay home like the article says. everyone wants what they want on their schedule only. and who can blame them? (though how lazy this country is becoming is something of a concern. it’s fine you want to stay at home and watch dvds, but you are too lazy/impatient to get off your duff and go to the video store? hey i think netflix, etc is a great idea, but come on, i don’t think we should encourage people in this country to move LESS.) but going to the movies is still great. but movie theatres need to make it special again. or at least cheaper. stop charging $3 for a normally $1 bottle of water. don’t make a tub of popcorn, a box of candy, and a soda like $20. stop making theatres where the viewer is packed tighter than a can of sardines or coach class. i know it would take some money, but how about individual armrests for each chair? or at the least stop skimping and buying and installing the MOST uncomfortable chairs. i mean part of the good thing about on-demand or dvd or whatever is you can be comfortable! or just lowering ticket prices? maybe offer movie passes (like pay $25/month and you can watch unlimited movies or something, some type of club, maybe make more social things. “singles night” - hey if the knicks can have it at MSG then movie theatres can too. or hey, how about this, discount for dates, or at the very least multiple tickets). like most things that i think are in dire need of change, yes short term this would cost the industry a great deal, but long term i think the benefits would be there.
oh yeah, one more thing… STOP MAKING CRAPPY MOVIES! STOP JUST RETREADING OLD MOVIES. INNOVATE, GO BACK TO CHARACTER DEVELOPMENT AND STORY-TELLING. if things at the theatres stay as they are, as kind of crappy as that is, people would go to the theatre for COMPELLING STORIES! just make good movies.